Resale Rights And Private Label Rights Case Study - What Are People Looking For?

Do you buy or sell master resale rights or private label rights products? Or have you ever thought about doing so, but wondered which master resale rights or private label rights products or authors are most popular? Or have you wondered whether people are more interested in eBooks or in software and scripts?

Even if you are not interested in master resale rights or private label rights, have you ever wondered whether you should be blogging and pinging RSS feed directories? Or whether you should add an articles section to your website? Or whether anyone really reads terms of service or privacy policies?

Determining what products will be in-demand and how people surf is one of the first steps in strategic Internet marketing. If you buy or sell master resale rights or private label rights products, this case study should be invaluable. It is based on 8 weeks (through September 5, 2006) of page views within the members' area at Gigantic Resale Rights.

Gigantic Resale Rights currently features master resale rights, resale rights, and private label rights products from more than 60 authors and publishers. Anyone can view the members' area, though only members can download the products. That increased the number of page views and made for a better statistical sampling to base these findings on.

The most visited page is the main RSS feed page. What does that tell you? It tells you that if you are not using RSS feeds on your site and pinging RSS feed directories whenever you post, you are missing out on a huge amount of traffic!

The second most visited page is the home page for the members' area. That's not too surprising, but it is good to know that people don't just click away if they enter somewhere other than the main page!

The third most visited page is the "What's New" page. About a third of the people who visit the home page for the members' area visit the "What's New" page. That's good. It means the market for master resale rights and private label rights is a hungry market.

I was very surprised to learn that more people read the terms of service, privacy policy, blog, and articles sections than any other section other than the What's New section, the Master Resale Rights section, and the eBooks section. That probably means that if you don't have terms of service and a privacy policy on your website, people may be more hesitant to do business with you. And if you don't have a blog and an articles section, you are missing out on a lot of traffic.

More than 5 times as many people visit the Master Resale Rights category as visit the Private Label Rights category. And more than twice as many visit the Private Label Rights category as visit the Resale Rights category (as opposed to the Master Resale Rights category).

The topic that attracted the most visitors is Niche Products, followed closely by Internet Marketing and then Webmaster Resources. I'm glad I added the very popular Niche Master Vault membership recently after a request by one of my members for more niche products. It's become the #2 most popular product (see below)!

The three most popular types of products were eBooks, Software and Scripts, and other Membership Web Sites. Three times as many people visited the eBooks section as visited the Software & Scripts section. The Membership Web Sites section was only slightly less popular than the Software & Scripts section.

Out of more than 60 master resale rights, resale rights, and private label rights authors and publishers, the ten most popular over the last 8 weeks were:

1. Jason Tarasi
2. Jimmy D. Brown
3. Michael Rasmussen
4. Gary Shawkey
5. Stephen Luc
6. Liz Tomey
7. Ryan Deiss
8. Harmony Major
9. Edmund Loh
10. Tied: Kunle Olomofe & Ewen Chia

The ten most popular master resale rights, resale rights, and private label rights products were:

1. How to Start Your Own Profitable Internet Membership Web Site
2. Niche Master Vault Membership
3. Podcasting Made Easy
4. Ezine Marketing Magic
5. Your Own Home Movie Theater
6. MagicSubscriber
7. Diamonds -- A Girls Best Friend!
8. The High Rollers Guide To Joint Ventures
9. Ewen Chia's Website Conversion Secrets
10. Sonic Opt-In

For me, I see a number of interesting facts and opportunities already. For example, I only had two of Jimmy D. Brown's products in the members' area at Gigantic Resale Rights during the last 8 weeks, but he was the #2 most visited author. That tells me I need to include more of Jimmy's resale rights products! What does it tell you?

And even though the "Niche Master Vault Membership" was only added 3 weeks ago, it's already the #2 most popular product in the members' area at Gigantic Resale Rights. That makes a lot of sense to me, because it added over 200 niche products plus people get master resale rights to sell Vault membership as as well as the individual products within the Vault. I knew it would be popular, but I didn't expect it to hit #2 so quickly! Niche products are definitely hot.

I was a little surprised that "Podcasting Made Easy" was #3. Don't get me wrong, it's a great product. It's by Jason Tarasi and Michael Rasmussen, and all of their products that I have seen are very professionally done. And I knew podcasting was hot, but I didn't know the numbers would be up there yet. They are. I guess podcasting is now much more mainstream than I thought!

I hope the information in the case study above is useful. I know I already have some new ideas of what to add next, and some ideas for new product packages to create. I hope you have a very profitable month as well!

Mike Adams is the owner of Gigantic Resales Rights, the popular master resale rights, resale rights, and private label rights membership site at which the case study above was conducted. For more insight, be sure to visit the Gigantic Resale Rights members' area discussed in the case study: http://www.gigantic-resale-rights.com/member/

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